The digital sign at the train station near my home could show me what time it is.
It could tell us how many more minutes until the next train.
Or it could announce if the train was running on time...
Instead, it shows me today's date.
What am I supposed to do with that data?
Or consider the typical hotel bathroom scale. Accurate to plus or minus five pounds, it's worthless, because it doesn't help the user know how much weight has been gained (or lost).
In this case, the absolute number doesn't matter, it's the trend over time.
Information is data with a purpose and a context.
from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2jgd4nl
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