There is no right answer

But there are plenty of wrong ones.

In arithmetic, there's a right answer. And everything else is wrong.

But in the work we do, there are, in fact, plenty of creative, useful, generous answers, answers good enough to embrace and celebrate. In the creative world, there can't be a 'right' answer, because that implies that the answer is correct and exclusive. 

But the wrong answers are clear as well. They are selfish, lack rigor, are short-term when long-term is needed. They're lazy, too expensive, defective or have significant side effects...

By all means, avoid the wrong answers. But don't hold out waiting for the correct one.

       

from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2qD5uqR