Sometimes, when we're lost, we refuse a map, even when offered.
Because the map reminds us that we made a mistake. That we were wrong.
But without a map, we're not just wrong, but we're also still lost.
A map doesn't automatically get you home, but it will probably make you less lost.
(When dealing with the unknown, it's difficult to admit that there might not be a map. In those cases, a compass is essential, a way to remind yourself of your true north...)
from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2z1KlJE
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