When the unexpected happens in surfing, that's why you went.
When it happens in a coal mine, it's a matter of life and death.
Perspective changes based on how you define your work. That unplanned outcome or sudden emergency—are you looking at with the optimism and possibility of a surfer, or the dread of a miner?
from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2Efb0mT
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