Friday, November 30, 2018

“But he paid extra”

We come up lots of reasons to work with jerks.

We take an investment from a jerk investor instead of a kind one.

We accept a job from a bully instead of someone who will nurture and challenge us with worthwhile work.

And we take on a customer who denigrates our team and our work instead of embracing the good ones…

The most common reason is that they pay us more. A better valuation, a better hourly rate.

That’s not a good enough reason. We pay for it many more times than we get paid for it.

       


from Seth Godin's Blog on marketing, tribes and respect https://ift.tt/2E5sbdw

Thursday, November 29, 2018

Changing My Tune: How I Learned to Love L.A.

Los Angeles crosswalk
Posted: 11/29/18 | November 29th, 2018

Maybe it was the traffic. Maybe the smog. Maybe it was the apparent vanity of everyone I met. Or the hippie-dippie way of life (I’ve seen people pick meals by using a crystals). I know it was definitely in part the lack of public transportation.

While I could never really put my finger on it, there was just something about Los Angeles that just always rubbed me the wrong way.

I’d go to see friends or attend conferences and, while I enjoyed that fun, I hated the city itself.

Whenever I had to go visit, I’d just think to myself “Ugh, another trip to L.A.!”

I just never got the city.

After each visit, I always felt that if I never returned, I wouldn’t be missing anything.

Heck, I even wrote a blog post about my disdain for LA!

And then one day while I was ivisitng, I woke up and I really liked — nay, LOVED — Los Angeles.

I don’t know when it happened.

I can’t pinpoint one precise moment or event.

After all, my routine in LA has always been the same: see a few attractions, eat and drink lots, catch up with friends, maybe head to the beach, some work at WeWork, and host a meet-up.

But, one day, I just woke up, looked around, and said, “Ya know, I really like it here. I think I’ll extend my stay a bit longer.”

The more I visited, the more interesting places I discovered or was taken to, the more offbeat sights I saw, and the more I got to know the city. I learned its history. I learned how to get around, when to brave the traffic and when not to. I found markets and hole-in-the-wall taquerias and noodle shops. I had too many martinis at the historic Musso & Frank’s.

And then, when I was there last week, it hit me.

I realized I hated LA for the same reason I originally hated Bangkok.

And now love LA for the same reasons I fell in love with Bangkok.

Los Angeles isn’t built for tourists.

Yes, tourists go there. Yes, there are a lot of touristy things to do there.

people playing basketball in Los Angeles

But it’s not like Hong Kong, Paris, Buenos Aires, London, Sydney, or other places where you can go down a long list of attractions, drink in the culture, get around easily, and get a feel for the city in a short period of time.

No, the sprawling nature of Los Angeles, the traffic and cost of getting around, the lack of a city center, and the transient nature of its inhabitants makes it a bad “tourist” city.

To get to know Los Angeles, you have to live there. Just like Bangkok.

Like Bangkok, L.A. is requires you to stay awhile. It’s an onion with layers you need to peel back over time.

L.A. is found in the restaurants, markets, ethnic enclaves, offbeat bars, and coffee shops. It is found on hiking trails and beaches. In art and music shows.

It’s found in the vibe and the people, not in the sights.

I began to love Bangkok when I got know it beyond the temples and the tourist trail. When I found hidden markets and amazing street stalls frequented only by locals, became friends with residents, and understood how it operated, I knew why people loved Bangkok so much.

Bangkok is not a city for tourists.

It’s for residents.

Just like Los Angeles.

When I realized that, I stopped looking at Los Angeles through the lens of a tourist. When I began to look at through the eyes of the people who lived there, suddenly the city becomes alive with things to do, coffeeshops to sit in, and places to explore.

It turns out L.A. is an awesome city if you know where to look.

I just never knew where to look before.

Book Your Trip to Los Angeles: Logistical Tips and Tricks

Book Your Flight
Find a cheap flight by using Skyscanner or Momondo. They are my two favorite search engines because they search websites and airlines around the globe so you always know no stone is left unturned.

Book Your Accommodation
You can book your hostel with Hostelworld. If you want to stay somewhere other than a hostel, use Booking.com as they consistently return the cheapest rates for guesthouses and cheap hotels. I use them all the time. Here are suggested places to stay in Los Angeles:

  • USA Hostels – Located right between Hollywood Boulevard and Sunset Strip, this spot is awesome with privacy pods and ensuite dorms.
  • HI Los Angeles Santa Monica – A comfortable hostel where all the beach action is in Santa Monica.
  • Banana Bungalow – A social hostel in Hollywood with a great outdoor courtyard area (and regular BBQs!).

Don’t Forget Travel Insurance
Travel insurance will protect you against illness, injury, theft, and cancellations. It’s comprehensive protection in case anything goes wrong. I never go on a trip without it as I’ve had to use it many times in the past. I’ve been using World Nomads for ten years. My favorite companies that offer the best service and value are:

Looking for the best companies to save money with?
Check out my resource page for the best companies to use when you travel! I list all the ones I use to save money when I travel – and I think will help you too!

Looking for more information on visiting Los Angeles?
Check out my in-depth destination guide to LA with more tips on what to see, do, costs, ways to save, and much, much more!

The post Changing My Tune: How I Learned to Love L.A. appeared first on Nomadic Matt's Travel Site.



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Three kinds of corporate mediocrity

Uncaring mediocrity, in which employees have given up trying to make things better
Focused mediocrity, in which the organization is intentionally average
Accidental mediocrity, in which people don’t even realize that they’re not delivering excellence.

Uncaring mediocrity is the most common form, and it often accompanies scale. It’s the accidental outcome that comes from trying to emulate an organization that’s focused on its mediocrity.

The mechanization and industrialization of cottage industries (like hotels, restaurants and healthcare) has led to a convenient homogenization for many. It means you can travel around the world and find better than decent accommodations and safe food, all at a fair price.

But it also means that most of the people working in these entities are treated like interchangeable cogs. They have no say at all about how things are done (or at least feel that way) and so they’ve emotionally checked out. It’s easier that way.

The products and services revert to the mean, sucking the humanity out of not just the people who work there, but from the interactions the customers have as well.

If you have a lousy meal at a real restaurant, the owner could hear from you and, it’s likely, not only fix it, but get back to you. Have a lousy experience with a Host, a Taco Bell, or a JW Marriott, though, and the odds are that the individual who reads your review has never even visited the place you’re talking about, and certainly doesn’t care enough to do anything about it.

One of the promises of the worldwide behemoth corporation was that reliability and quality was assured. The downside is that the chances that an internal insurgent can make things better go down.

As we see so many organizations seek to emulate the scale, influence and profits of the Fortune 100, it’s worth remembering that uncaring mediocrity shouldn’t be a north star.

Focused mediocrity is different. It’s intentional. It’s the act of chasing the banal, so that the largest possible number of people will be satisfied enough not to complain. This is the sieve of deliverability and the sword of mass.

The third kind of mediocrity happens when someone is uninformed. When they’re too busy or too lazy to pay attention to the taste of those they seek to serve or they don’t care enough to deliver it with quality and humanity.

At least have the guts to be mediocre on purpose.

       


from Seth Godin's Blog on marketing, tribes and respect https://ift.tt/2zvyJOH

Wednesday, November 28, 2018

“People like us” — an update on This is Marketing

My new book launched about two weeks ago. Thanks to you, it went to #1 on the Wall Street Journal business bestseller list, made the New York Times list and best of all, has led to an ever-growing series of conversations about the ideas inside. The collectible multiplies that by eight.

One of the best reasons to create a print book is that it becomes a direct way to establish what people like us are talking about. And a third of our sales are in the audio edition, which is a fascinating insight into how people are consuming ideas now.

Thank you to every single person who contributed, who shared, who took a leap. I appreciate it. Can’t wait to see what you do with the ideas inside.

       


from Seth Godin's Blog on marketing, tribes and respect https://ift.tt/2Slj6jT

90% of coaching is self-coaching

A cherry can’t grow without the pit. The drupe works because it uses the pit as instigation, a foundation to go forward from.

The same is true for the way most of us engage with a coach. That basketball coach screaming from the sidelines? There’s no way the player can hear what he’s saying. That’s okay. The shift is happening inside.

And the coaching that happens with a good boss or inside a program like the altMBA? The theory is the same. Your preparation for an upcoming meeting, the voice in your head as you think about your choices, the knowledge that you’re accountable for your actions–all of these end up weaving into the future version of you.

It’s entirely possible to coach yourself. To develop internal habits and standards that help you ratchet forward, drip by drip. But when you find yourself alone in a “co” working space, or isolated from good leadership, or wondering about what’s next, it might just be a signal that you’re missing the 10% from the core, the seed that you can build on and then internalize.

Sooner or later, all motivation is self motivation. And the challenge and opportunity is in finding the external forces that will soon become internal ones.

       


from Seth Godin's Blog on marketing, tribes and respect https://ift.tt/2FOfaqf

Tuesday, November 27, 2018

Is there a marketing person leading the IT team?

Because the IT team is interacting with your customers. And they call them users. Or ignore them.

The local bank, for example, decided that adding a seventh and eighth digit to its two-factor authentication system would make it more secure (it’s a vanishingly small difference, but that’s a story for another day.) I’m sure that they didn’t consider the cost to the thousands of customers who will use it millions of times of day. Remembering 43948394 is very different than remember 439234.

Or consider this note from the TTP website:

“Please remember to revisit our website for your application status updates. Notification of when you may schedule an interview appointment (if one is needed) will only be posted here.”

Check back when? How often?

While it might be more convenient for them to forego sending out some sort of email or text alert, it’s definitely a fraught moment for the customer, the paying customer who is either going to forget, or not read this at all, or miss the appointment…

Marketing used to be advertising.

Now, marketing is everything you do. And what you do either adds to the experience or takes away from it.

If your company lives and dies by software, where are the marketers on your software team?

       


from Seth Godin's Blog on marketing, tribes and respect https://ift.tt/2r6PCdK

Monday, November 26, 2018

In the Car with Kinga

The Transfăgărășan Road is the most famous road in Romania. Its twists and turns over the Carpathian Mountains are legendary and it is often dubbed the greatest road to drive on in the world. Tons of car commercials have been shot on it.

I was standing somewhere near the bottom, staring at a closed sign.

There was a single kitschy souvenir stand open near the final turn, guarded by an aggressively friendly stray dog. Our tour guide, Kinga, came back from speaking with the man running it.

“The road is closed,” she announced, even though she had told us as much this morning. Since it was the plan for the day to go drive it, we asked her what we were going to do. “Well, we will see.”

This led us to believe there might be a chance it would be open.

For three and a half hours from our bed and breakfast, we sat in Kinga’s station wagon. Transylvania’s landscape is lovely, but there isn’t a lot of variation. After the first hour of fields, mountains, fields and mountains, I fell asleep for a bit. We listened to the radio. This was our third day of touring with Kinga and I suspect she was growing just as tired of our constant presence as we were of hers.

We took a few half-hearted pictures of the surrounding woods, which had a certain charm. The air was mountain-crisp. There were patches of snow dotted between dark trees. Stray cats and dogs twined around our legs. Wood smoke added to the murkiness of the light.

But it was not nearly charming enough to be worth the drive there or back, we now realized with horror.

“You make picture,” Kinga said. “I smoke.”

“I am Kinga.” When I first shook her hand in the lobby of our hotel, I was taken aback. She must have noticed because she asked, “You were expecting a man?”

I had to admit I was. The owner of the company that connected us to her was male and I had never heard the name Kinga before.

I was on a trek through Europe with my husband Joe. We are, for the most part, do-it-yourselfers. We research the best restaurants online. We ask locals where to stay and what to see. We take buses and trains no matter how slow or questionable. When it came time to plan our trip to the Romanian village where Joe’s father was born, we dug into our travel guides and online resources and realized, abruptly, that we were in trouble.

The village was on the other side of a mountain range from where we planned to stay in Târgu Mureș. There was not, as far as we could tell, a single bus or train through the area. So, we would have to rent a car — but where? We weren’t flying into a major city, but instead taking a series of tiny trains from the Tokai region of Hungary. On top of which, neither of us had even owned a car in 10 years. We have licenses but are not drivers. We asked the internet. Renting a car was possible but expensive and after seeing the roads and driving habits of Romanians, it seemed best not to attempt it. We would have to go against our usual way and hire a guide.

Kinga was tall, with brown hair that she teased into a small bouffant, and a Natasha-and-Boris type accent. She was the daughter of a Polish father and a Hungarian mother and she spoke Romanian, Hungarian, Polish and English (which she claimed to have learned exclusively from television), as well as a bit of Czech. We heaved our suitcases into the back of her brown station wagon and were off.

The mountains were as intimidating as expected. Romanian drivers will pass each other at speeds and on curves that genuinely made my stomach hurt. I closed my eyes and wished for Dramamine.

We drove through small towns. We stopped and asked for directions. We turned around. This was not a place that Kinga, or most people, apparently, had ever been to. As the morning wore on, Joe wondered aloud if we should find an internet connection somewhere to try to download directions.

Kinga just shook her head and raised one sensibly manicured finger in the air. “Oh no. We will find. We will find.”

We rolled into Teaca mid-morning. It was tiny, just two streets really, and she identified the town hall by the flags out front. The roads were dirt — mud in October — but there were four cement block buildings that had likely been built just before communism ended, plus a church that looked even newer.

We followed Kinga inside and after just two brief exchanges, a man wearing khakis and a collared shirt led us into an office.

“What year was your father born?” she asked.

“1932.” Joe gave the month and day and his full Hungarian name.

The man ran his finger across the shelves, yanked out a large red tome and flipped it open.

And there, in black ink, was his father’s birth record, punctuated by his grandfather’s signature, a man Joe would never meet.

We stared for a moment. Just like that, so quick. 1932, not so long ago.

One of the biggest lessons we would learn on this trip is that the rest of the world feels the weight of time differently than Americans. Our country is just a few hundred years old. Most of us arrived much more recently than that, descended from immigrants fleeing wars and famine or seeking opportunities in the 20th century. Many of those immigrants, like my family, purposely let any history before that fade away.

Joe took out a camera and the man startled and waved his hand. He said something, and Kinga translated.

“No pictures.” Then still in English to us, “It’s like we still have communism. Everyone is afraid to do something wrong.”

So we stared for another minute. Kinga pointed at the record and said something to the man.

“He says the house numbers have changed but he knows where this was.”

We walked to a cement building, a medical clinic, one street over. “Here.”

Here my father-in-law spent his childhood collecting eggs for his family’s business, where he would steal secret sips of wine during winemaking. There was a farm right next to the building that probably looked just like the family farm would, with a small patch of grapevines stretching up the hill behind it and chickens pecking at the fence.

Kinga left us and Joe and I wandered around, hand in hand, feeling sad. Up to the 1930s, Hungarian Jews and Romanian locals lived peacefully side by side. There were clearly no Jews left here now.

We got back in the car, tired and thankful.

But Kinga was our tour guide after all, and now it was time to do some touring. By the time we got back to a more populated area, it was afternoon and we were starving. Kinga brought us to Dracula Danes, a lodge-like restaurant with a petting zoo out back. We gorged on a late lunch of meat pies and giant fried donuts that Kinga insisted were a house specialty.

An hour later, we arrived at our B&B in the town of Seibel, straight out of a storybook. The bridge we drove across to get to the pension was so narrow, I would have assumed it was pedestrian-only until Kinga eased her car across it. We waited for a cow and several dogs to move out of our way before pulling into Pensione Ramona.

Adriana was a round woman with short hair and sparkling eyes. Her husband Ionel (who knew exactly five words of English: “You can call me John!”) was small and wiry. Their genuine delight in having us stay with them was obvious the minute we walked in the door (tourists in the Romanian countryside are rare in October). Adriana announced, through Kinga, that dinner would be ready within the hour.

Joe and I looked at each other in despair. We were full. Not just not hungry. FULL. We begged her to push dinner back, which she acquiesced to with a smile.

Our room was simple and clean, with four twin beds. Thankfully, Kinga had her own room next door. We heard the TV blare on the minute her door shut. We didn’t see her again until dinner.

We were facing one of the biggest realities of travel: not everyone is fun to travel with. It is a reality that many people learn on a vacation with friends. A person might be perfectly enjoyable in normal life, but days and days together serve to accent your differences. Kinga was cold and closed-off. She was polite and basically kind, but not interested in becoming friends. As an introvert, you’d think I would appreciate the quiet, but instead I found it wearing on my nerves, leaving me on edge every night until we could finally close our bedroom door for hours of heavy sleep.

Dinner was the most perfect homemade meal I have ever had: sarmale (beef-stuffed cabbage rolls), homemade sheep feta and soft cow’s milk cheese, finishing with a slab of hand-formed apple strudel. The food just kept coming and I just kept telling my groaning stomach to shut up. Each meal we would each at Adriana’s table would be served alongside three tiny decanters: wine, pálinka and ţuică (a type of sherry), all made by Ionel.

The next two days were a series of more long drives and mostly forgettable castles: Hunedoara with its impressive views, Sighișoara Citadel (the birthplace of Vlad the Impaler), Bierten Fortified Church and the famously complicated lock inside, Sâmbăta de Sus Monastery, with newly restored buildings and cold, empty grounds.

At each spot, Kinga would tell us a few things about the place, both new and old. Sometimes she would even pull up an audio tour and hand us her phone.

Then: “You make picture. I smoke.” She would find a place on a bench with a view and wait for us to explore, buy snacks and take pictures. And each time we came back and told her we were finished, she said, “Okay. We go now.”

The drives were long and winding. I sat up front in a vain attempt to avoid car sicknesses. We listened to music by French and Romanian bands, all in English. One tape had songs about sex that were so hilariously graphic, my husband reached up and tapped my shoulder, a secret “what the heck is happening?” signal. Kinga didn’t appear to notice.

On one winding mountain road, there was a cheese stand on every corner, each staffed by a single woman who likely made the cheese herself. I finally pointed and said, “Can we get some?”

“You like cheese?”

“Yes!”

By then we were past the stand. Kinga slammed on the brakes and pulled to the side of the road. She then twisted around and reversed for about 100 feet, half on the road, half on the shoulder, until we were back at the stand.

I bought two fist-sized lumps of cheese, one with a hardened outside that tasted like smoked mozzarella and another wrapped in bark that tasted like bark.

Our last night, Adriana served us turkey and vegetable soup with thick dollops of cream, giant hunks of veal, silky new potatoes and an eggy sour cherry coffee cake. This time, Ionel helped instead of coming in late from working on the farm. Joe asked him, through Kinga, how he brewed the pálinka. He laughed and pointed at the giant soup pots, then mimed pipes that would attach and were now stashed away somewhere. The grapes for the wine came from the vines in their driveway. The plums for the pálinka came from their fields. Then, perhaps happy for such an appreciative audience, he topped off our decanters of pálinka and ţuică. Once, twice, three times.

We could only communicate through Kinga’s very literal translations, which, after a few glasses of pálinka, started to sound hilarious. Finally, Ionel pulled up a chair and sat with us.

“You need a website!” Joe told Ionel.

I agreed. “Everyone should know about your house!”

“Mmm, ok.” Kinga translated, her face and tone still neutral, and Ionel said, “yes yes yes!” and slapped Joe on the back.

After she served the coffee cake, and after much begging from us, even Adriana pulled up a chair and sipped delicately at the super sweet ţuică. Her round cheeks turned red and she started laughing too, as we grew impatient with translating through Kinga and instead tried to act out everything we wanted to ask them.

Finally, Kinga, allowed to stop working for the first time in three days, pushed back from the table and visibly relaxed for the first time. Not much of a drinker, she tried the pálinka we were all shouting about and nodded, smiled and said, “Yes, it’s good.” We laughed and cheered to this understated pronouncement.

It is typical of travel experiences that your favorite things are never found on any top ten list. That moment we saw a bit of history in Teaca during our pálinka-fueled dinner in Sibiel.

The next morning, Adriana and Ionel hugged us goodbye. We were off to Brasov. Kinga brought us first to our B&B to drop our luggage, then to the main square at Brasov. Our goodbye was not teary.

“Okay, market is here. I go.”

And just like that, she was off. The next day we would take the public bus to Bran to see Dracula’s castle, back to being do-it-yourselfers. We had never wanted a tour guide and we certainly would never have picked Kinga. But for the rest of the trip, whenever we struggled with finding our way we would look each other in the eyes.

“Oh no. We will find. We will find.”

TheExpeditioner

By Jasmine Smith / Jasmine Smith Instagram

jasmine smith bio pictureJasmine Smith is a former cheesemonger, transplanted Midwesterner, and world traveler. She has written for The Bold Italic, Kveller and Her View from Home. She currently lives in San Francisco, caring for many plants and one small human.

The post In the Car with Kinga appeared first on The Expeditioner Travel Site.



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String too short to be saved

Poet Donald Hall told the story of a hermit in New Hampshire, a man who passed away leaving behind sheds full of hoarded stuff.

In one of the sheds was a box labeled, “string too short to be saved.”

That’s what we do with the trivia that gets in the way of our best work. The tiny slights, the small rejections, the bumps in the road that could be easily forgotten. Ideas too useless to be saved.

But we save them nonetheless.

This is the cruft that keeps us from moving forward.

What happens when we treasure the memories that serve as fuel, and ignore the rest?

       


from Seth Godin's Blog on marketing, tribes and respect https://ift.tt/2ScROvP