The easy way to figure out the problem is to try the treatment. If the treatment works, you probably had the problem the treatment was there to fix.
But that’s dangerous, expensive and time consuming.
It’s a lousy way to consult, to coach or to do medicine.
Smart diagnosis leads to more commitment when the treatment is offered.
It’s more difficult, but it might be worth the effort. We look for professionals who can use effort and experience to be able to diagnose something without poking around treating things in the dark.
PS tomorrow is the US celebration of Thanksgiving. As always, we’re delighted to share The Thanksgiving Reader, a free family tradition that’s been used by more than 100,000 people to date. I hope you and your family will give it a try this year.
Have a happy and healthy one, no matter where you live.
from Seth Godin's Blog on marketing, tribes and respect https://ift.tt/2OToBE8
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