When the people we serve present themselves, when they offer us their attention and their trust, we need to work to see two things:
- Who they are. What do they fear, what do they believe, what do they need?
- Who they can become. Which doors can we open, how can we support them, what will they leave behind?
from Seth Godin's Blog on marketing, tribes and respect https://ift.tt/2PhWHSl
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