Thursday, February 28, 2019

Choice and obligation

If it’s an obligation, then you don’t have a choice.

Pretending you do is simply a way to create frustration. Free yourself to simply do what you have to do.

On the other hand, if you do have a choice (and you probably do) then it doesn’t make sense to treat it as an obligation. Own the choice.

       


from Seth Godin's Blog on marketing, tribes and respect https://ift.tt/2UbVgIz

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