It’s not that difficult to write a headline that people click on.
But a headline that people click on is rarely one that earns trust, sustained attention or action.
Which means that if you’re looking for more than a click, you’ll need to walk away from the bait and switch that’s now so common.
Just because you can trick people and swindle a click doesn’t mean you should. Because, as we know, measuring the wrong thing is worse than measuring nothing at all.
from Seth Godin's Blog on marketing, tribes and respect https://ift.tt/2TxiSv3
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