Friday, June 30, 2017

Two confusions

Those things you're bad at? You're not nearly as bad at them as you fear.

And those things you're great at? Probably not nearly as good as you hope.

We beat ourselves up a lot, but often focus on the wrong areas, avoiding the soft spots and doubling down on the places where we are well armored.

Mirrors are a fairly new invention. For millennia, we had little idea what we looked like. And only in the last two generations have people had any clue about what they sounded like. Today, even though we're surrounded by sound, video and light reflecting on us, not to mention comments and the social media maelstrom, we're still quite bad at self-judgment.

You're better than you think you are.

       


from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2twuFwg

Thursday, June 29, 2017

Four ways to improve customer service

  1. Delegate it to your customers. Let them give feedback, good and bad, early and often.
  2. Delegate it to your managers. Build in close monitoring, training and feedback. Have them walk the floor, co-creating with their teams.
  3. Use technology. Monitor digital footprints, sales per square foot, visible customer actions.
  4. Create a culture where peers inspire peers, in which each employee acts like a leader, pushing the culture forward. People like us do things like this. People like us, care.

You've probably guessed that the most valuable one, the fourth, is also far and away the most difficult to create. Culture is a posture that lasts. It's corroded by shortcuts and by inattention, and fed by constant investment and care.

Big company or small, it doesn't matter. There are government agencies and tiny non-profits that have a culture of care and service. And then there are the rest...

       


from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2sTFiaM

Wednesday, June 28, 2017

Ferrying Into The Heartland Of Ghana On The World’s Largest Man-Made Lake

Steaming up gargantuan Lake Volta in the dark of night, I gazed at a heaven full of stars above, an occasional cluster of lights along the shoreline marking a village — and, here and there, radiant-red, flaring hot spots that appeared to be raging fires. As I puzzled over the blazing anomaly, Captain Eugene walked up, leaned on the ferry rail next to me and, as if reading my mind, offered an explanation: “Men set fires to drive the animals out of the bush to shoot or trap them for their meat. They burn large areas and destroy habitat for money. It’s a big problem.”

I was taking Ghana’s grand ferry journey, a 30-hour odyssey on the MV Yapei Queen traversing the length of the world’s largest man-made lake. And it would be full of surprises.

Departing more than three hours late, the sun had had already sunk below the horizon and an ebony outline of the shore was our only vista. It would be a long night of slowly cruising up this outsized waterway into the heart of eastern Ghana.

Lake Volta was formed in 1965 with the completion of the Akosombo Dam, which dammed the mighty Volta River of West Africa. A 320-mile-long commercial lifeline was created with large fisheries and a vast fish population. The 3,283 square miles make it the largest man-made lake in surface area (measured by water volume, it’s third).

The Yapei Queen has been plying these waters almost as long as the lake has existed, making the roundtrip voyage between Akosombo and Yeji every week. The ferry moves both people and goods, and none more important than the simple yam — which is why Rumana Ahmed, the “Queen of the Yam Traders,” was a towering and luminous presence on board. She stood apart from the poor and modest passengers with her expensive clothing, fine silver necklaces and earrings, huge size, big laugh and bulging confidence.

Originally from Burkino Fasso, she has been in Ghana 25 years trading yams on the ferry route, picking up product at the northern ports and then shipping them from the southernmost port of Akosombo to Accra, the capital. “Very good business, ” she told me in her broken English with a guffaw.

Rumana circulated the ferry mirthfully tossing out comments, like a strolling comic, getting laughs and smiling retorts in response. At one point, seeing me staring at my tablet screen, she asked me what I was doing. When I explained I was reading “My First Coup d’Etat” by former Ghanian president John Mahama, she erupted in effusive joy. “I love that man. He was best president,” she declared, and we were friends for the remainder of the journey.

And as it turned out, I shared the boat’s upper deck with the Queen and her sister. The ferry has only two “first-class” cabins that must be booked in person at the ticket office, and both were taken. The very kind Consignment Officer, Pius Salakpi, did his best to try and find me a cabin — “We have to be flexible with the booking process to make everyone happy, so we can have fun too and it’s not only business,” he mused — but to no avail. So I had a choice of two alternatives: a hard bench inside, or the steel deck in the fresh air, and I chose the latter.

Occupying the coveted first-class cabins — which were really just small, basic, bunk-bed rooms without even a private bathroom — were Bo and Ask from Denmark, and Simon and Kari from Wales. The lot of us exceptionally well-traveled and veteran Africa hands, we spent the first evening on the upper deck drinking big bottles of Ghana’s tasty Club Beer and exchanging war stories of our great adventures around the world.

The languid next day was hot and humid, but somewhat softened by gentle breezes. Fishing boats punctuated the passing hours, as did winging kites, eagles, herons and egrets. We even spotted a not-so-common African Pied Wagtail with its distinctive alternating black and white patches and jutting fantail.

The first stop, about 15 hours into the trip, was Kete-Krachi, a remote, squalid outpost with one main paved street, mud-hovel buildings and shelters made of saplings and tarps. Colorful fishing boats lined the shore, people converged on the beach for the scene of the weekly visit of the Yapei Queen, and locals pounded cassava to make fufu, the starchy Ghanian staple made with cassava and corn flour. But more than anything else, Krete-Krachi is a yam hub.

As crates that would be used to transport yams were being unloaded from the ferry and trucks were pulling up loaded with yams, the Queen of the Yam Traders was barking out instructions. On its return leg two days hence, the ferry would pick up the Queen’s shipment of crates brimming with yams bound for the capital city. The yam — served in numerous ways from fried to steamed — is one of Ghana’s most-popular staple foods.

Captain Eugene recounted, with obvious pride, “I’ve been sailing on the lake for 29 years, starting out as a deck hand and working my way up. After attending the Maritime Academy, I moved up into the officer ranks and two years ago became captain.” There was no fancy technology on his bridge, just a floating compass, a basic GPS that looked similar to the small one I mounted in my daughter’s car years ago to help her find her way around Los Angeles, and that was it. He explained that his main navigational tools are “experience and knowledge.” He and his staff know every foot of the route intimately.

But he noted that there are dangers on the lake. Foremost among them are the fishermen, who are out at all hours trolling the waters or checking their nets that are anchored to plastic buoys. The ferry regularly turned on its spotlight and scanned the immediate area for the fishermen’s pirogues, made from carved-out trees. Some had a lantern aboard and would flash it to warn the ferry of their presence and ward off a deadly collision.

Another danger are the eerie dead forests standing in the lake. In creating Lake Volta, large swaths of forest were submerged. In many areas along the edge of the lake, where the water level is shallowest, the tops of the tallest hardwood trees — reduced to sun-bleached stick figures — protrude above the surface some 10 to 15 feet. Reminiscent of a petrified forest, the ferry stays well away from these threatening obstacles.

Last night, a crewman had given me a foam pad to sleep on (while the Queen and her sibling had comfortable mats and carpets, I had come completely unprepared). I positioned it on the starboard side of the open-air top deck, away from the smokestack fumes being blown back to the port side. The thin pad, however, was not up to the task. With the metal deck digging into my hips and knees, I slept in brief segments of 30-45 minutes. I awoke at 3:00 am to a fog-shrouded horizon, a New Moon rising and a breeze picking up. It turned progressively windier and cooler, almost cold, in always warm and muggy Ghana. At dawn, with the moon much higher and the sky splashed with a collage of yellow, pink and orange pastels, the invasion came.

They were suddenly in my eyes and mouth, as I futilely attempted to wave and swipe them away, and then they flooded my entire face. Soon I was helplessly blanketed from head to foot in green and black gnats. I was blinded and overwhelmed by the sheer quantity, leaping to my feet to try and break the onslaught. Spitting out bugs and struggling to clear my eyes, suddenly, the invasion ended as abruptly as it started.

Breakfast was eggs cooked with onions and tomatoes, and tea. The small galley on board had plenty of food but a very meager menu of either eggs or simple fried rice with chewy, overcooked fried chicken or tilapia fish. There was no shortage, however, of cold soft drinks and beer. Most passengers, to keep their expenses down (or perhaps not subject themselves to the ferry’s bad chow), brought their own food.

The riders were a diverse mix. Like the yam queen, business people use the ferry to transport their products and vehicles. Local farmers take their crops to markets. Workers go home to see their families from their jobs in the city. For some, it is just the local transportation, like a bus or train line. We stopped at many villages in the darkness of the second evening; at every stop, the ferry pulled up on the beach blowing its horn at a deafening decibel level, a gangplank was dropped on the sand and people poured off while others boarded.

There were a number of kids on the Yapei Queen too, and when Kari pulled out crayons and coloring books she had brought from Wales, they squealed with delight and immersed themselves completely in the art project.

We finally landed in Yeji, the end of the line, at about 1:15 am, after more than 30 hours on the water from Akosombo, or nearly 40 hours if I count the lost time at the ticket office trying to get a cabin, waiting to board and then once aboard waiting hours for the ferry to shove off.

There was no dock at Yeji, just another beach landing, this one on a point about a kilometer from the town. But in the typically kind and helpful Ghanian way, which makes traveling in their country easy, Captain Eugene connected me with the driver of a motorized three-wheel cart who took me down the dark, sand streets to what they described as “the best hotel in town.” The Anini Hotel turned out to be barely a one-star property. The shower was cold and the bed lumpy, but it felt like heaven, and I slept like a baby, after two grungy days on the ferry.

TheExpeditioner

By Edward Placidi

Edward Placidi width=Edward Placidi is a freelance travel writer/photographer who has penned articles for numerous newspapers, magazines and websites. Ghana was the 94th country he has visited. When not traveling he is whipping up delicious dishes inspired by his Tuscan grandmother who taught him to cook. A passionate Italophile and supporter of the Azzurri (Italian national soccer team), he lives in Los Angeles with his wife Marian.

The post Ferrying Into The Heartland Of Ghana On The World’s Largest Man-Made Lake appeared first on TheExpeditioner Travel Site.



from TheExpeditioner Travel Site http://ift.tt/2s46mkI

Creating discomfort

If you're seeking to create positive change in your community, it's almost certain you'll be creating discomfort as well.

Want to upgrade the local playground? It sounds like it will be universally embraced by parents and everyone who cares about kids. Except that you now bring up issues of money, of how much is enough, of safety. Change is uncomfortable.

It's way easier to talk about today's weather, or what you had for lunch.

Usually, when we're ready to launch something, we say, "this is going to help people, this is well crafted, I'm proud of it."

What's a lot more difficult (but useful) is to say all of that plus, "and this is going to make (some) people uncomfortable."

       


from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2uhbhQc

Tuesday, June 27, 2017

Curtain Do’s and Don’ts

Out of all the window treatment choices out there, curtains are possibly the most famous. They offer versatility that suits any window in your home, and they are available in a wide array of colors and textures. Despite how adaptable they can be, there are still do’s and don’ts to follow when hanging curtains.

Image Source: Flickr

DO hang high
The higher the rod, the taller the window will appear, so fix your curtain rod closer to the ceiling than the top of your window. The rule of thumb is that they should sit 4-6 inches above the window frame.

DON’T go too short
Unless you are using cafe-style curtains, the fabric should fall to the floor. These are the highwater pants of curtains and not a good look. A little puddling can be nice if you want a romantic feel but if you don’t want to worry about them dragging and getting dirty, then stop the fabric just before they hit the floor — a little under an inch is good. Source: ApartmentTherapy

DO consider the light. Which room are you curtaining? If it’s the bedroom, do you like to be woken by the first rays of daylight or do you prefer total darkness? Make sure your curtains comfortably clear the sides of the window if so and think about blackout linings or blinds behind.

DON’T be exclusive. Just because you’ve decided to hang curtains doesn’t mean getting rid of blinds. In some rooms different window treatments can complement each other. Source: InsideOut

DON’T forget the hardware. Curtain rods and finials should “match” the fabric. Heavier drapes such as velvets should be on a large and somewhat decorative rods while light silks and sheers can sit on light-weight and more dainty rods. That said, they should also “match” the rest of the room. Make sure they connect to something in the room.

For instance, if you’ve got Lucite lamps or chairs, a Lucite drapery rod might be in order.

DO consider what fabric is best. Cotton is versatile and easy to clean; velvet is luxurious and private but can be a bit heavy for some rooms; sheers are light and graceful but don’t offer much in the way of privacy; and wool is heavy but strong enough to hold embellishments like tassels and fringe. Source: TheSpruce

Get to know more about the curtains that will best fit your home when you contact us!

 

Contact:
Universal Blinds 
601 – 1550 W. 10th Ave
Vancouver, V6J 1Z9
Canada
Phone: (604) 559-1988

The post Curtain Do’s and Don’ts appeared first on Universal Blinds, Shades & Shutters.



from Universal Blinds, Shades & Shutters http://ift.tt/2sPOYmP

Worth reconsidering?

The status quo is powerful indeed. We add layers, patches and small improvisations, all to shore up something we don't want to reconsider.

If we had a clean sheet of paper, and could design something that actually worked, what would we do about:

  • Big-time college sports
  • School taxes based on location, and school spending based on income
  • Development costs, transparency and patents related to pharmaceuticals
  • The Electoral College and gerrymandering
  • Allocation of electromagnetic spectrum
  • Stagnant oligopolies
  • What's taxed and what's not
  • School curriculum
  • Online identity
  • Infrastructure priorities

The free market doesn't always do things as well as an enlightened institution can. And institutions often need our help to become more enlightened.

Sometimes, we need to take a deep breath and decide to do it again, better. 

       


from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2teFXnV

Monday, June 26, 2017

Experiential Travel: Another Way for People to Take Your Money

Visiting a local market in Asia
For about the last year or so, the term “experiential travel” has been batted around the industry like a ping-pong ball. The term has actually been around longer but it’s only recently that it’s become, like Hansel in Zoolander, “so hot right now.”

The idea behind “experiential travel” is that it’s a way to get travelers closer to the local culture and population. As Wikipedia says, “The goal is to more deeply understand a travel destination’s culture, people, and history by connecting with it, more than just by visiting it.” In part, it sells the idea that you’re a “real traveler” and not a tourist. You take part in programs and activities that help you experience the place and people, get you off the beaten path, see more than the main sights and attractions.

The term is S T U P I D.

It’s pure marketing bullshit.

Everything about the way “experiential travel” is marketed bothers me. The term makes travel sound like a superficial activity: you fly in, do some “experiential” stuff, and fly out. It makes it seem like you can experience local culture like you do a gardening class.

“Look, honey! We’re doing it like the French do. Isn’t this cool?! Wait to the folks back home hear about this!”

I mean what is experiencing the world, a course you get off Groupon?!

Of course, travelers have always bought “experiences,” like bungee jumps, walking tours, dives, safaris, cooking classes, safaris, cultural exhibitions, etc. We all want local experiences when we travel. We want to live our inner Indiana Jones and Bill Bryson, have those funny stories of serendipity and chance encounters, and, as Rolf Potts says, to “walk until something interesting happens.”

I think people wanting to go deeper is A GREAT THING. I don’t think we should treat travel as a checklist and I love the growing interest people have in experiencing more (hence the popularity of the sharing economy, volunteering, and service-based trips). BUT don’t be seduced by the fancy marketing of big brands and magazines trying to pitch you “experiences.” The industry is realizing that people, especially millennials, want to have more than a list to check off – and want a slice of that pie by promising travelers an “authentic experience” – as long as they are willing to pay for it.

And this is what really bothers me. It’s not the experiences they are selling — it’s the flashy marketing, empty promises, and high prices that come with the term. It is just a way to get consumers to pay more for packages and overpriced activities. Heck, there was even a cruise line that would take you to places in the Caribbean to volunteer. Do some good between the buffet and nightly show, right?

Just like the industry convinced people to pay more for “green travel” (which wasn’t), it is doing the same with everyday “experiences” so you can part with more of your money while getting a superficial feeling of accomplishment and adventure.

You know what I call “experiential travel” and getting to know another place and its culture?

TRAVEL.

That’s it. No more words need to be added.

When you travel, you (ideally) do more than just see the major sites, capture photos for Instagram, or check off lists: you eat the local food, soak up the local culture, take public transportation, and talk to people.

If you want to get closer to a place and understand it, talk to the people who live in your destination. Pick up a book, read a newspaper to learn about current events (and definitely read the editorial section), stumble across an outdoor street party, learn the local language, visit street markets, or hitchhike.

I learned about life in Lyon last month — not on some highly packaged and pricey experience but through walking around, taking local transportation, being friendly, talking to residents, using the web to find meetups, trying lots of food, and learning some history. I watched people. I asked questions. I got lost.

I did the same thing travelers have been doing for centuries before someone put a name – and a price tag – to it.

I’ve been a huge advocate of the sharing economy. It’s an affordable way to have unique experiences, meet locals, and get to know a place and its people. Meetup.com, VizEats, EatWith, Couchsurfing, Airbnb, and Vayable — they all exist to bring locals and travelers together and bypass the traditional travel gatekeepers. I love them and am a frequent user of them. I ended up spending the day with my VizEat host in Lyon, who showed me his neighborhood and ended up taking me to an underground hip hop Jazz show.

If you want to experience a place, do what people have done for ages and just travel. Avoid the flashy terms, seductive marketing, and any trip using the term “experiential travel.” It’s simply a way to sell you something you could do on your own at a much higher price.

P.S. – Starting this week I’m on the road doing a series of meet-ups and presentations around the US and Canada. Just a few dates but if you’re in one of the respective cities, come join us for a night of fun! You can find all the cities, dates, and sign-up information here.

The post Experiential Travel: Another Way for People to Take Your Money appeared first on Nomadic Matt's Travel Site.



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Training customers

If you frequently run last-minute sales, don't be surprised if your customers stop buying things in advance. You're training them to wait.

If you announce things six or seven times, getting louder each time, don't be surprised if your customers ignore the first few announcements. You've trained them to expect you'll yell if it's important.

If you don't offer someone a raise until they find a new job and quit, don't be surprised if your employees start looking for new jobs.

The way you engage with your customers (students/bosses/peers) trains them on what to expect from interactions with you.

Drip, drip, drip.

       


from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2tLBZki

Sunday, June 25, 2017

Better than it needs to be

Why not?

Why not make it more generous, more fair, more insightful than it needs to be? Why not deliver the service with more flair, more care and more urgency?

Why not do it because you can, not because you have to...

       


from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2sPBFRt