Freedom comes with choice and choice comes with responsibility.
Why do people willingly give up their freedom to a boss, a method or or even a despot?
Why prefer a restaurant with a limited menu, or stock your freezer with one brand of instant dinner?
Why do successful entrepreneurs who start a new company take on investors even when they don't need the cash?
Why do so many choose to go into debt when they might be able to avoid it?
Sometimes, we willingly sacrifice our freedom because it creates an other, someone to blame. It gives us hard boundaries and eliminates potential choices. And mostly, it lets us off the hook, because someone else is driving the bus.
Trying to drive from the back of the bus might feel less risky, but it rarely leads to much agency, influence or control as to where the bus actually goes.
Careful what you do with the keys.
from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2tEmJZf
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