Wednesday, August 30, 2017

Fear of escalation

In any organization of more than two people, there's the opportunity to escalate a problem.

When the software doesn't work, or the customer is in a jam or something's going sideways, you can hand the problem up the chain. Escalation not only brings more horsepower to the problem, but it spreads the word within the organization. And, even better, it keeps you from losing the customer.

Here's the thing: at some point, organizations start training their people not to escalate. They fear staff will cry wolf, or they get tired of pitching in. 

The moment this happens is the moment you begin to give up on your customers.

Either give your front line the power to fix things, on the spot, or encourage them to call for help when it's needed.

       


from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2vE0OiC

Tuesday, August 29, 2017

3 Window Treatment Ideas for Tall Windows

Beautiful large windows have huge advantages including lots of natural light and the ability to admire inspiring views from the comfort of your sofa. However, you might be wondering how you going to furnish these gorgeous windows.  Check out these 3 window treatment ideas for tall windows:

Image Source: Flickr

Drapery
Drapery, the most traditional choice for tall windows, makes your room feel dramatic and regal.

When choosing drapery, keep in mind the scale of the room. A 2-inch diameter curtain rod will become lost on top of a 15-foot-tall window, so use bigger drapery hardware and larger pleats for your drapes so you can see the grand effect.

Personalize the drapery to match your home style by using tiebacks, patterns or valances.

Layer different materials to add interest and dimension to your drapery. You can also include different colors to match your home decor. Source: Angieslist

Roman Shades
If you need multiple roman shades to fill a wide wall of windows, make sure you choose a pattern that allows you to stack each shade next to each other so it feels like one long shade. When there are no breaks in between each shade, your window looks streamlined.

Tip: Don’t forget to hang them higher than the windows if your windows are low. When measuring the height you need for the shades, be sure to include the extra material to cover the gap between ceiling and top of the window. Source: Houzz

Top down / Bottom up Cellular
Cellular shades are a clean and modern look to consider as a tall window treatment idea.  Their energy efficiency is perfect when the midday sun is streaming through your tall windows, keeping you cool inside.  What is most amazing about cellular shades is that they are available in a top down/bottom up feature.  The top and bottom of your shade move independently, giving you precise command of how much light is flowing into your home, preserving privacy without sacrificing natural light. Source: BlindsGalore

 

Contact:
Universal Blinds
601 – 1550 W. 10th Ave
Vancouver, V6J 1Z9
Canada
Phone: (604) 559-1988

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"I got it!"

The secret of the fly ball is that you don't shout, "you've got it."

It's not up to us to assign who will catch it. If you can catch it, you call it. 

The thing about responsibility is that it's most effectively taken, not given.

       


from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2xICc91

Monday, August 28, 2017

Marketing about power and with power

Often overlooked is the decision every marketer makes about how they will treat the issue of power (asymmetrical or not) in their marketing.

Consider insurance. Companies like Allstate don't market themselves as the dominant force in the relationship. They don't say, "you give us money every month for a very long time, and one day, if we think it's a good idea, we'll give you some money back." Instead, they say, "you're in good hands." Insurance is here to take care of you.

That's pretty different from the power dynamic we see implicit in the marketing of Harley Davidson motorcycles. Buying one makes you James Dean. They give you power over others. Luxury brands promise a similar result in certain social situations.

Horror movies don't promise an equitable experience. You sit there, they scare you.

There's some part of our culture that wants to be told what to do by a powerful autocrat.

Microsoft made a lot of enemies (and friends) when they had monopoly power. The message to users and even to partners was, "We're in charge and you have no choice... here's what's next." A large portion of the market responds well to that message. It takes the pressure off decision making and eases responsibility (it can't be your fault if you had no options). Apple is starting to adopt that power mantra with their approach to upgrades and new models.

The new Microsoft, of course, puts the user's power first. Different strategy for a different audience.

Every brand gets to make this choice, pick one of three:

  • We have the power over you
  • You have the power over your choices and your competitors
  • Our products and services give everyone power

Famous colleges market with straight-up power. We have the power to choose you, to grade you, to give you a magic diploma. And in response, millions of kids send in their applications. In fact, they often avoid the alternative (less famous) schools that instead of power, ask, "how can we help you?"

Many businesses prefer to buy things when they have no choice. They not only respect the power of the big auditing firms or the race to serve a search engine or a social network, they actually seek it out. It focuses the attention of the bureaucracy and offers the promise of rapid forward motion with little responsibility on the part of the client.

A lot of freelancers, on the other hand, have been beaten down so often that they can't imagine projecting power, instead only offering to serve those that do.

Danny Meyer has built a restaurant empire around the idea that customers ought to be powerful. Instead of bullying his patrons, he trains his people to serve. No velvet rope, just a smile.

Each of us gets to choose what sort of marketing we respond to. Those that use bully tactics to gain power over us only get away with it because it works (on some people, some of the time). And often, when power is put into our hands (sometimes known as freedom... the freedom to create, to speak up, to lead, to challenge), we blink and walk away.

Some people persist in thinking that marketing is about ads or low prices. It's not. It's about human nature and promises and who we see when we look in the mirror.

When you see confusion, look for fear, and look for the dynamics of power.

       


from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2xFsHrg

Sunday, August 27, 2017

Wine, Sun And Seals: A Highway 1 Road Trip

Morro Rock

It’s hard to compete for the attention of travelers to California when your neighbor to the north is San Francisco, arguably one of the country’s most beautiful cities, and Los Angeles to the south, which, let’s face it, doesn’t have to work hard to get noticed. It’s lucky for Highway 1, that coastal stretch of Central California between those aforesaid cities, that it’s been blessed with enough natural beauty, sandy beaches, esteemed wineries and assorted species of wildlife that it doesn’t have to work all that hard for a place in the spotlight.

After a short stay in Los Angeles and a stop in Santa Barbara to celebrate the 4th of July, my travel partner and I got back in the car and headed north along Highway 1, better known as the Pacific Coast Highway, to began our Highway 1 Discovery Route road trip. Our first stop was the coastal town of Morro Bay.

The drive north to our first stop, Morro Bay, took about two hours, beginning with a jaunt through countless acres of farmland, where much of the country’s produce comes from, followed by a lengthy stretch where we were treated to panoramic views of long, sandy beaches with the sparkling waters of the Pacific Ocean stretching out toward the clear sky. As we approached town, iconic Morro Rock quickly appeared on the horizon, jutting out from the ground like a giant road marker leading our way into town.

Morro Rock is actually a 581-foot high magma mixture that is the remnant of ancient volcanic activity, one of 13 along the coastline in this area. Stretching out below it is the town’s namesake bay, Morro Bay, a 4-mile-long bay home to an eclectic mix of wildlife including over 200 species of birds such as the great blue heron, the great and snowy egret and red-tailed hawks, as well as many water mammals such as harbor seals, sea lions and California sea otters.

On our first morning out, in order to get a better, more intimate view of the wildlife, we decided to don life preservers and take a guided kayak tour of the bay via Central Coast Outdoors. Founded by former tour guides, Central Coast employ some of the most knowledgeable guides in the area. Leading us out that morning was our guide, Mandy, an ex-competitive kayaker who was thankfully long on patience (her first task that morning was dealing with New Yorkers getting into kayaks for the first time in a long while).

Our first stop in the water was a long inlet through the marshland where we encountered about two dozen sea lions lazily laying on the shore’s edge, sunning themselves under the morning sun. Careful not to get too close as to disturb them, the occasional sea lion would lift his head and reveal his long whiskers as we passed by, lazily checking out the new aquatic visitors. On our way back out into the bay, a youngster dove in as we passed and followed along at a distance, playfully watching as we rowed away.

Morro Bay

After kayaking out to a moored barge — now a newly working oyster farm where we watched the fisherman haul in their take — we made our way to the far edge of the bay and grounded our kayaks along the sandy beach on the spit of land that separates the bay from the ocean. While lunch was being unpacked, we hiked across the tall sand dunes for views of the ocean where the waves pounded the beach with Morro Rock towering in the distance.

After a well-earned lunch of freshly made quinoa salad, turkey and tomato sandwiches, walnut apple salad, and of course a couple glasses of local wine, we hopped back into the kayaks and rowed back across the bay. As we approached the water’s edge, we began to hear the low din of hundreds of birds calling out. Here on a small stretch of protected land, the former owners of a nearby mansion had planted a grove of eucalyptus trees, which is now the Heron and Cormorant Rookery, a nesting ground for hundreds of great blue herons and great and snowy egrets.

Morro Bay

Paddling up to the point where we were nearly underneath some of the nests, we could make out the chicks calling out to their parents who were busy scrambling around the treeline with bits of food hanging from their mouths, as well as the occasional toddler who was brave enough to walk to the ends of the branch, but wasn’t quite ready to make the leap, its wings flapping in the wind to gather strength for their eventual departure.

Having worked up an appetite from the day’s activities, we cleaned up back at our hotel, the 456 Embarcadero Inn & Suites, a newly renovated, family-owned hotel that transformed itself from a mid-century seaside motel to a slick, boutique inn with sweeping views of the bay and a great location in the center of town.

The main street that runs along the waterfront, Embarcadero, is home to a variety of traditional seaside shops including candy stores, knick-knack shops, and even a small aquarium home to an open-air sea lion habitat. This being Central Coast wine country, before dinner we stopped off at Chateau Margene, one of several tasting rooms in town. The vineyard itself is in nearby Creston, and we had a full tasting of their signature Bordeaux-style wines (Cabernet Sauvignons, Cabernet Franc and their Meritage blends).

For dinner we decided on The Galley Seafood Grill & Bar, one of the town’s oldest and most beloved restaurants, featuring a revolving selection of freshly caught seafood. We started with an order of oysters — farmed locally as a result of the bay’s recent efforts to rehabilitate the once ailing industry —  along with the crab cakes made with the local Dungeness crab, followed by seared ahi tuna and Pacific swordfish, a fitting end to a day out on the water where so much life calls home.

Back on Highway 1 the next morning, we continued our way north. This stunning stretch of the highway hugs the coastline, winding its way along rocky outcrops and long stretches of unoccupied beaches. Oh to have had a surfboard with me, and more importantly, knew how to surf properly, I’m not sure we would have made it much farther.

Brown Butter Cookie Company

Along the way we stopped in the small coastal town of Cayucos. With its low-key vibe, small bungalows looking out over the beach and main street populated by mom-and-pop shops, the town hints at what many of these communities along the California coast looked like long before development. Our goal for the short stop was the famous Brown Butter Cookie Company. Known all over the region (and the country), this sister-owned cookie company is a working factory with its cookie makers busy assembling the confections in the middle of the shop for all to watch who wander in. We picked up a multi-pack sampler that included bourbon, sea salt and cinnamon flavors, and jumped back in the car.

Blue Dolphin Inn

An hour later we pulled into the town of Cambria, the popular seaside village known for its great ocean views, as well as its close proximity to the area’s most famous attraction, Hearst Castle. We checked in at Blue Dolphin Inn, a newly renovated motel now made into a fashionable inn, complete with six specialty themed suites based upon locations in the world where dolphins are found. The expansive Moonstone Beach and the town’s boardwalk sit directly across the street, and if you’re okay with leaving the windows open, you can enjoy the sound of the ocean as you sleep (mixed in with the sound of occasional passing traffic).

The main part of town is found inland away from the coast, home to a number of restaurants and shops for visitors. We decided on Robin’s Restaurant, a well-known eatery that’s held court for over a quarter of a century. Starting off in a health food store, Robin’s grew in popularity and owners Robin Covey and Shanny Covey soon moved into an adobe house where the restaurant is today.

Sitting outside on their canopied back deck, we ordered the Vietnamese spring rolls, followed by the prawn enchiladas and one of their signature curry dishes, Robin’s Chow, a stir fry featuring fresh vegetables. Following a tip given by Mandy when we were out on the water the day before, we finished the night with drinks at Centrally Grown, a bar and grill that offers sweeping views of the ocean from its hilltop perch, as well as weekly live music outside.

Hearst Castle

For most people, the culmination of Highway 1 lies far up on a hillside above the highway, out of sight but certainly not out of mind for anyone in the area: Hearst Castle. Located a short drive north in Sam Simeon, we found ourselves the next morning on a tour bus chugging along a windy road up a barren hill, the voice of Alex Trebek narrating the history of the late media baron’s “summer home.”

Built on a 40,000-acre estate bought by William Randolph Hearst’s father in 1865 (later expanded to over 265,000 acres), the complex is comprised of the main building (Casa Grande — modeled after the church Santa MarĂ­a la Mayor, in Ronda, Spain) as well as three guest houses, the famous Neptune Pool and accompanying indoor Roman Pool, as well as a nearby zoo that was once home to hundreds of animals, many of which were free to roam the land. In all, Hearst Castle is made up of 58 rooms, 41 fireplaces, and requires half a million gallons of water to fill both pools.

With the sun beating down on us, the temperature inched up to over 100 degrees as we reached the top. The castle, now officially a California Historic Landmark (with private access for Hearst’s heirs), offers several tours. We opted for the La Casa Grande Rooms Tour, the guided tour of the main living room (complete with a hanging wood ceiling and Renaissance-era tapestries covering the expansive walls), as well as the Medieval-style dining room, billiard room and classic movie theater where the likes of Charlie Chaplin, Cary Grant and Joan Crawford once were entertained.

After the tour, visitors are free to roam the grounds for as long as they want. We took our time exploring the nooks and crannies around the several guest houses, as well hiding from the sun inside the lavish Roman Pool. Had the late morning’s heat not started to finally wear us down, we could have spent at least another hour exploring the meticulously maintained grounds and surrounding gardens.

Sebastians General Store

Back down the hill and across the highway, we stopped in town at Sebastien’s General Store, a former general store and still home to a small post office that can date its history back to 1867. The store is now home to the Hearst Ranch Winery tasting room and a small cafe specializing in burgers made from cattle from the Hearst Ranch. My favorite from the tasting was the gold-medal Cabernet Sauvignon (look for the black cherry, lush blackberry, and roasted coffee bean flavors), but you’d be hard-pressed to find any you didn’t like, especially paired with a grilled cheeseburger.

Elephant Seal Rookery

With the afternoon sun beating down on the coastline, it was a perfect time to check out the area’s most famous sunbathers: the northern elephant seal. A short drive north along Highway 1 from San Simeon is the Elephant Seal Rookery, home to an ever-growing colony of sea elephants who come ashore for one month intervals, twice a year: during the winter for mating season, and then in the summer to molt and grow new fur.

Parking our car in the small lot next to the beach, we followed the elevated viewing platform until coming upon a small section of the beach were a rotating group of 50 to 75 sea elephants were lounging about on the water’s edge, their massive bodies piled upon each other, forming a heaving, massive blob of life.

The sea elephant is the largest seal in the Northern Hemisphere and the second largest seal in the world — their lengths reaching up to 14 to 16 feet long and weighing upwards of 4,000 to 5,000 pounds. From above, we watched as the seals swam out of the water and pushed their way into the middle of already crowded groups for a spot to lounge, while others were content to slither their way further up the beach and flip cool sand onto their bodies with their short arms.

Looking north, I could see Highway 1 snaking northward along a dry valley, eventually leading to Ragged Point, through Big Sur and on to Monterey and San Francisco. But this would be as far north as we would be traveling. Tomorrow it was back south for us. Luckily, I had saved room in my luggage to take home several bottles of wine collected along they way, reminders of the road trip for another day.

TheExpeditioner

By Matt Stabile / The Expeditioner Twitter The Expeditioner Facebook

Matt Stabile Bio PictureMatt Stabile is based in New York City, and is the founder and Editor-in-Chief of The Expeditioner which was founded in 2008. You can read his writings, watch his travel videos or contact him via email at any time at TheExpeditioner.com.

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The toxic antidote to goodwill

Anyone who has done the math will tell you that word of mouth is the most efficient way to gain trust, spread the word and grow.

And yet...

It only takes a moment to destroy. Only a few sentences, a heartless broken promise, a lack of empathy, and it's gone. Not only that, but the lost connection can easily lead to lawsuits.

Doctor, the surgery seems to have gone wrong!

It's not my fault. I did a perfect job. Tough luck.

Architect, the floor is sagging, the beams were put in the wrong direction!

I don't care. There's a three-year statute of limitations, and even then, it wasn't my job to ensure that the work met the plans. 

Airline, my two-year-old can't sit in a row by herself, and the agent on the phone said you'd work it so we could sit together!

It's not my fault. If you don't want to get on the plane, don't get on the plane.

In all three cases, there are significant operational barriers to magically fixing the problem. But that's not where the breakdown happened. It happened because a human being decided to not care. Not care and not express anything that felt like caring.

A human being, perhaps intimidated by lawyers, or tired after a hard day, or the victim of a bureaucracy (all valid reasons) then made the stupid decision to not care.

By not caring, by not expressing any empathy, this individual denied themselves their own humanity. By putting up a brick wall, they isolate themselves. Not only do they destroy any hope for word of mouth, they heap disrespect on someone else. By working so hard to not engage (in the vain hope that this will somehow keep them clean), they end up in the mud, never again to receive the benefit of the doubt.

What kind of day or week or career is that? To live in a lucite bubble, keeping track only of individuals defeated and revenue generated?

It turns out that while people like to have their problems fixed, what they most want is to be seen and to be cared about.

Of course you should use these fraught moments to reinforce connections and build word of mouth. Of course you should realize that in fact people like us get asked to recommend airlines and doctors and architects all the time, but now, we will never ever recommend you to anyone, in fact, we'll go out of our way to keep people from choosing you.

But the real reason you should extend yourself in these moments when it all falls apart is that this is how you will measure yourself over time. What did you do when you had a chance to connect and to care?

       


from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2gfEbhI

Saturday, August 26, 2017

What you know vs. what you do

In 1995, my book packaging company published one of its last titles, an anachronism called, Presenting Digital Cash. It was the first book on digital cash ever aimed at a mass audience. And it was ahead of its time, selling (fortunately) very few copies. The examples in the book were current, but it was soon outdated. (The foreword was written by Neal Stephenson—someone who is ahead of his time for a living).

Thirteen long years later, Bitcoin was introduced to the world. I didn't invent it, even though I'd written about digital cash more than a decade before. I'd created an entire book about digital cash, and thought about it deeply for months.

Except I didn't buy 1,000 dollars worth of Bitcoin in 2008. If I had, I'd have more than $40,000,000 today.

It's not that I didn't know.

It's that I didn't act.

Two different things.

I knew, but I didn't know for sure. Not enough to act.

All the good stuff happens when we act even if we don't know for sure.

       


from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2wPCgGX

Basalt by Pennyfarthing– Prices, Plans, Availability

Basalt from Pennyfarthing, part of the Cambie Collection.

At a Glance

  • attractive Cambie Corridor location
  • 6-storey concrete building
  • 49 family-friendly condominiums
  • 3 two-storey townhouses
  • steps from Queen Elizabeth Park
  • close to Hillcrest Community Centre recreation
  • near Oakridge Shopping Centre
  • easy access to Canada Line

Laneway view of Basalt, part of Pennyfarthing's Cambie Collection.

Marked by Refinement
The Cambie Collection by Pennyfarthing Homes continues its legacy on Vancouver’s West Side with Basalt, 51 contemporary residences, located at 35th Avenue and Cambie Street. Marked by refinement, this fourth chapter of the Cambie Story exemplifies Pennyfarthing’s continued commitment to design excellence and quality craftsmanship. Find balance with nature at Queen Elizabeth Park just steps away, and live amid a diverse selection of amenities on the Cambie Corridor.

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Basalt’s excellent West Side location provides you and your family with an enviable choice of shopping, services, schools, and recreation within easy walking distance. Just a short stroll down Cambie Street is Oakridge Centre with grocery shopping at Kin’s Farmers Market and Safeway, banks, a pharmacy, post office, public library, telecom providers, medical centre, cafes, restaurants, Hudson’s Bay department store, home decor stores, travel agencies, boutique shopping, and specialty shops. Enjoy unparalleled leisure activities at Queen Elizabeth Park, Hillcrest Community Centre, Nat Bailey Stadium, Riley Park, and Vancouver Racquets Club. Experience convenience by design at Basalt.

Pricing for Basalt
As this project is in pre-construction, Pennyfarthing has not yet released pricing information. Given the success of Pennyfarthing’s other Cambie Corridor projects, however, expect Basalt to sell out quickly. Sign up to our VIP list today to ensure you receive updates on all the latest developments.

Floor Plans for Basalt
Basalt will offer the following family-friendly mix of residences:

  • 8 x 3-bedrooms
  • 27 x 2-bedrooms
  • 12 x 1-bedrooms
  • 1 studio
  • 3 x 2-bedroom townhouses

Those with a serious interest in living at Basalt should contact me to discuss availability, plans, and pricing.

Amenities at Basalt
Residents will enjoy use of a shared amenity space on the ground floor and a landscaped courtyard between the main building and the laneway townhomes. Each of the ground floor units have private patios, while top-floor penthouse suites include a private rooftop patio.

Parking and Storage
Vehicle and bicycle parking are provided within two levels of underground parking accessed from the lane. Plans propose 65 parking spaces, of which three are handicapped, 64 bicycle spaces, and one Class A loading bay. Each townhouse will have private access to its own parking space. Most residences will have their own in-suite storage. There will also be 17 bulk storage spaces on level P2 of the underground.

Maintenance Fees at Basalt
To be included in final pricing information.

Developer Team for Basalt
Since its formation in 1980, Pennyfarthing Homes has fulfilled the home ownership dreams of nearly 3,000 home buyers throughout the Lower Mainland, Washington State, and California, all the while setting exacting standards of integrity, reliability and professionalism. Following on Bennington House, Grayson, and Hawthorne, this is Pennyfarthing’s fourth Cambie Corridor development.

Pennyfarthing has chosen Shift Architecture to design Basalt. Shift is a high-performance practice with a track record of respected, inspired projects throughout Vancouver and the Lower Mainland. With proven expertise in multi-family housing, Shift boasts a diverse portfolio of residential, commercial, healthcare, and mixed-use developments. Renowned for its collaborative design process, Shift’s team of core personnel draws upon a deep collective well of experience spanning decades.

Expected Completion for Basalt
Estimated sales launch is Fall 2017.

Are you interested in learning more about other homes in the Cambie Corridor, Kerrisdale, or Mount Pleasant?

Check out these great Cambie Corridor Presales!

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