The gulf between "risky" and "feels risky" is huge. And it's getting bigger.
It turns out that value creation lives in this gap. The things that most people won't do (because it feels risky) that are in fact not risky at all.
If your compass for forward motion involves avoiding things that feel risky, it pays to get significantly better informed about what actually is risky.
from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2wl6fTG
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