Without a doubt, it's long-term, consistent and persistent effort that makes real change happen. Systemic change is a process, not an event.
But as we watch Irma bear down on millions in Florida, it's worth remembering that first aid brings urgent help to people in need. I've just made a donation to the Red Cross... It scales, it's powerful and it's needed right now.
I'm thinking of the families that are going to be disrupted (or worse) this weekend and I'm grateful for every volunteer and first responder brave enough to face the danger. Thank you.
from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2jblMDQ
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