If it helps you, not the customer, why should she care?
Sometimes there's an overlap between your selfish needs and hers, but you can save everyone a lot of time and hassle if you begin and end with a focus on being of service.
In the long run, your selfishness will catch up with you. Day by day, the long run keeps getting shorter.
from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2yh2EI3
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