Investment hates chaos.
Before an organization invests in a new technology, a new machine or a new process, it needs to believe two things:
- That the problem being solved is going to be around for awhile if it's not addressed.
- That the world will be stable long enough to earn back the investment.
That's why a consistent, civil and stable government matters so much. And why industries often wait to leap into a new technology. Before there are any conversations at all about ROI, decision makers need to feel safe, safe enough to believe that there will a future that matches their expectations.
from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2hNDPjG
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