You can't make an hourglass with a boulder.
But break the boulder into sufficiently small bits of sand, and you can tell time.
You wouldn't want to eat a baked loaf of ice cream, mustard, fish, bread, capers and cheese.
But separate them into their component parts and you can open a restaurant.
It's tempting indeed to build the one, the one perfect thing, here it is, it's for everyone.
But one size rarely fits all.
The alternative is break it into components, to find the grid and to fill it in. Not too small, not too big. Grains that match what we're ready to engage with.
from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2DAKliG
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