That's why we need to care enough to make assertions.
We're taught to follow instructions, to avoid significant risk and to be good at compliance. The system prefers it that way, at least when things aren't in flux. But we can learn to make assertions instead.
Every once in awhile, we see a change in the world and have the chance to speak up, to lay out a plan, to make an argument about how to proceed. We have a chance to lead.
That's why we built the altMBA. To help people practice the skill of making assertions.
An assertion begins with your take on the world, but it also requires action. It has to be open to debate. An informed team member should be able to disagree with you, and your engagement with them can make your assertion even more insightful and powerful.
But it's not easy.
If you make an assertion, you might be wrong.
And if you make an assertion, someone might ask you to dig deeper, or to run with it and lead.
And if you take action, you might not succeed.
And failure is no fun.
But assertions are the real work. To take a stand and make a principled argument. Not merely a matter of opinion, but your take on where to drive, even when you don’t have a map handy.
Every session of the altMBA has been fully subscribed. It's an intensive workshop, a peer-driven opportunity to see differently, choose differently and learn to do work that truly matters.
The next available session is this spring, and we're accepting applications now. Please don't wait too long--if you apply this week, we'll let you know soon and you can plan around it. This is the best time to plan for the next time.
PS I'm doing a Facebook Live at 11 am today (NY time). We'll be talking about assertions and I'll be taking your questions.
from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2AL4SEe
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