The hard part isn't coming up with a new idea.
The hard part is falling out of love with the old idea.
That's why editing work is so difficult. In order to make the new thing, to make the old thing better, you need to destroy it first.
Situation switching, acting as if, loving the idea enough to sketch it out and then caring enough to stop loving it... that's where the tension often lies.
from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2nx1y6x
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