What do you see?

A better question might be, "what do you choose to see?"

If I take four professionals to the Whitney:

The architect sees the building, the sight lines, the way the people and the light flow.

The framer notices the craftsmanship and taste in the way the paintings are framed and hung.

The lighting designer can't help but comment on the new LEDs.

And the art dealer sees the names of each artist and marvels over career arcs.

When you read a blog post, or see a successful project or read about an innovation, what do you see?

Do you see the emotions and the fear and the grit of the people behind it?

Do you see the strategy and high-level analysis that went into it?

Or do you see the execution and technique?

Some people are willingly blind to metaphor, viewing each example as a special case. Others manage to connect the dots and find what they need just about anywhere.

You might not need more exposure to the new. Instead, it might pay to re-see what's already around you.

       

from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2EwsopS