“Are you in a hurry?”

That’s what the sign at the airport cafe said.

It’s clearly a state of mind. Everyone at the airport is in one of two states: in a hurry, or killing time. The absolute number isn’t relevant–it doesn’t matter how many minutes until the flight that they’re expecting to catch. What matters is their state.

The same thing is true for someone on a commute, or a creative person at work.

You’re either in a hurry (with all the negative and positive that this state entails) or you’re not.

At the airport, people in a hurry are stressed, distracted and no more likely to make their flight.

At work, on the other hand, people in a hurry avoid getting sidetracked and (sometimes) are more likely to leap.

The two opportunities:

1. redefine “in a hurry” to be a version of your best self. So that “hurry” isn’t a crutch, an excuse or a bane. It’s an asset.
2. Turn on “hurry” whenever you need it, and turn it off when you don’t.

 

[New version of Akimbo out today–on tipping. And I’m told there’s a new Alexa skill, just say, “Alexa, start Akimbo”]

       

from Seth Godin's Blog on marketing, tribes and respect https://ift.tt/2t9EbDy