We sort people all the time. Society prefers easy, useless ones. Sorts like: Skin color. Gender. Disability status. Nationality. Religious background. Height.
While these are easy to do and the result of long, long traditions, they’re useless.
The alternatives? Kindness. Expertise. Attitude. Skill. Emotional intelligence. Honesty. Generous persistence. Willingness to take risks. Loyalty. Perceptivity. Attention span. Care. Self awareness…
It’s a daily battle, an uphill climb to intentionally ignore the bad sorts we were likely taught as kids. This might be the most important work we do today, and every day. The people we care about deserve it..
from Seth Godin's Blog on marketing, tribes and respect https://ift.tt/2IzxL5A
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