There was an outcry when they banned cigarettes from bars in New York. The restaurant owners were certain that disaster was imminent.
And there was panic when we began to switch to LED bulbs, with concerned citizens and opportunistic politicians proclaiming that it was the end of civilization as we know it.
And when law firms started offering women partnerships…
And when seat belts were required in cars…
And when the building codes required fire exits and accessibility ramps…
And when work rules required more training and more rest for pilots and airline crews…
And when doctors were required to wash their hands before and after delivering a baby…
Change isn’t always guaranteed to work, but change often brings the frenzy.
from Seth Godin's Blog on marketing, tribes and respect http://bit.ly/2Ih540U
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