Wouldn’t it be great if we always had a map? A set of step-by-step instructions on how to get from here to there, wherever we were and wherever wanted to go…
Steve Pressfield relates this magical story:
A Ghurka rifleman escaped from a Japanese prison in south Burma and walked six hundred miles alone through the jungles to freedom. The journey took him five months, but he never asked the way and he never lost the way. For one thing he could not speak Burmese and for another he regarded all Burmese as traitors. He used a map and when he reached India he showed it to the Intelligence officers, who wanted to know all about his odyssey. Marked in pencil were all the turns he had taken, all the roads and trail forks he has passed, all the rivers he had crossed. It had served him well, that map. The Intelligence officers did not find it so useful. It was a street map of London.
I love this story.
Happy endings come from an understanding of the compass, not the presence of a useful map.
If you’ve got the wrong map, the right compass will get you home if you know how to use it.
Where are you headed?
from Seth Godin's Blog on marketing, tribes and respect http://bit.ly/2DnX0bi
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