The engineering mindset tells us that all that matters is what's under the surface, the measurable performance.
Designers know that perception is at least as valuable.
Symbolic acts are rarely cheap or wasted if they work. Because we're story-telling creatures, and symbols are clues about which story we ought to tell ourselves.
Symbolism isn't cheap. It's priceless.
from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2zf9X3S
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