'Would you' questions almost always fail to evoke useful information. That's because people are nice, and want to spare your feelings. "Sure, if you built x, y and z, then of course I'd consider buying it."
On the other hand, 'Will you' questions get to the truth immediately. "Yes, I'll buy that from you today."
You can do all the research in the world, but until you have the guts to make a sale, it's difficult to be certain of anything.
from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2DFhBWO
No comments:
Post a Comment