Friday, June 29, 2018

Where’s the king of the ants?

Of course there isn’t one. Ants organize locally. They develop a culture, and that culture gives them the resilience to make them one of the world’s most numerous creatures. Deborah Gordon of Stanford has the fascinating details.

It turns out that culture is the most powerful force available to us. Culture comes from each of us, from the connections between. Culture isn’t created by presidents, Popes or kings.

Hollywood has a culture, not a king. Silicon Valley too. Change the culture (slowly and persistently) and you can change everything.

       


from Seth Godin's Blog on marketing, tribes and respect https://ift.tt/2Kxwlu0

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