Does an orchestra need the oboe?

For most pieces, for most audiences, most of the time, you wouldn’t miss it if it were gone.

But take away one more instrument, and then another, and pretty soon, we’ll stop listening.

The little fillips, the extraneous extras, the dispensable nice bits–they count for more than we know.

       

from Seth Godin's Blog on marketing, tribes and respect http://bit.ly/2sciYrP