Opportunity triage

More opportunities come knocking than we know what to do with.

They often come enshrouded with hassle, perceived risk and the need to overcome inertia. It's easier to just say no.

And so no becomes the default, a habit, it's easier than discernment.

Do you and your organization have a method to sort the opportunities out?

In emergency rooms, they put people into three groups: Gonna die no matter what, going to be okay if we help them eventually, and needs help right this moment. By prioritizing where to focus, they serve the patients who can benefit the most.

What happens if instead of ignoring opportunity, you triage it?

       

from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2nGZcQn