There is no 'the industry'

It's easy to say that, "the industry is to blame," or "the industry doesn't understand this."

But because no one is charge, because there's no coherent enforcement method, this is merely a shorthand. There is no industry, no economy, no market. Only people.

And people, people can take action if they care.

       

from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2oSBSRV