Monday, August 13, 2018

The exaggeration of small differences without a difference

“What should we do with all the left-handed people?”

“There are far too many people in this organization who wear glasses. It’s hurting our ability to compete.”

Here’s a simple trick: Every time you consider identifying a group to exclude, overlook or fear, every time you consider naming your football team after an ethnic or cultural group, or wonder about how a group makes you feel…

Substitute a label or perhaps a slur that’s been used against a group you belong to instead.

It sounds ridiculous when you say that out loud, doesn’t it?

       


from Seth Godin's Blog on marketing, tribes and respect https://ift.tt/2MfxyuX

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