But how much does it cost?

I know what the price tag says. But what does it cost?

Does it need dry cleaning? What does it eat? How long does the training take?

What happens when it breaks? Where will I store it? What's the productivity increase that justifies the ongoing expense? 

How many staff hours does it take to support this new approach? How will it make me feel to tell other people that I own it? Do I need enhanced security or insurance? What happens to the operation when it goes down and needs to be replaced? What skills will I lose if I rely on this? Is it housebroken? 

And, what's the cost to all of us to produce it and then dispose of it when it's done? 

       

from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2cvDJYa