A commodity is a product or a service that no one cared enough about to market.
Marketing creates value, by combining stories, design and care. The product or service is produced in a way that makes engaging with the item better.
Commodities are in the eye of the producer. If you don't want to sell something that's judged merely on price, then don't.
from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2bRhg7G
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