The paradox of the flawless record

If your work has never been criticized, it's unlikely you have any work.

Creating work is the point, though, which means that in order to do something that matters, you're going to be criticized.

If your goal is to be universally liked and respected and understood, then, it must mean your goal is to not do something that matters.

Which requires hiding.

Hiding, of course, isn't the point.

Hence the paradox. You don't want to be criticized and you do want to matter.

The solution: Create work that gets criticized. AND, have the discernment to tell the difference between useful criticism (rare and precious) and the stuff worth ignoring (everything else).

       

from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2cp0E67