Wedding syndrome

Running a business is a lot more important than starting one.

Choosing and preparing for the job you'll do for the next career is a much more important task than getting that job. Serving is more important than the campaign.

And a marriage is always more important than a wedding.

It's tempting to focus on the product launch, on the interview, on the next thing. Tempting, but ultimately a waste.

Our culture is organized around transitions, but they're a distraction. What it says on your wedding invitation doesn't matter a whole lot in the long run.

       

from Seth Godin's Blog on marketing, tribes and respect http://ift.tt/2cRXdE9